TEN4 magazine


Why can’t Birmingham do it like Manchester?
July 1, 2007, 6:53 pm
Filed under: Events, Friends of TEN4, Uncategorized

 

Last week I was invited up to Manchester for the launch of the International Festival, and the opening of Monkey, Jamie Hewlett and Damon Albarn’s ‘populist Chinese opera’. 

You can find plenty of reviews of Monkey (and indeed the festival itself), so I won’t bother dwelling too much on that, other than to say that if you get the chance to see Monkey, you should, as it will probably be unlike anything else you’ve seen before. 

I went back up for the Kanye West gig (generating sales of two hotel stays, four train journeys, two taxi rides, four meals, lots of drinks, and a croissant for the local economy incidentally) and I wanted to pose a question that was bugging me the whole time I was there. Why can’t Birmingham do it like Manchester?  

By this, I mean put on a festival that

a)       gains national and international media attention for the city

b)       has a real presence within the city

c)       raises the bar in what a regional city can achieve 

Birmingham has a large number of excellent established niche festivals, including (but not exclusively) Fierce (performance art), Plus (design), Rhubarb Rhubarb (photography), Supersonic (electronic music), Birmingham Jazz Festival, Brilliantly Birmingham (jewellery), New Art Birmingham (contemporary art), Gigbeth (music), Flatpack (film), BASS (music), New Generation Arts and Style Birmingham (fashion). It also has numerous smaller festivals popping up. And Artsfest 

A pretty hefty list, and in many ways far preferable to one major festival in terms of catering for a diverse range of taste in a considerable amount of depth.  I think the problem however comes when each of these niche festivals is evaluated against the three sub-questions I posed above. Evaluating the Manchester International Festival, here is what I’d say: 

a) Gains national and international media attention for the city           

MIF cannily set up media partnerships with both the BBC and The Guardian. Aside from obvious bits of news coverage, this helped generate an edition of the BBC One show Imagine (Damon and Jamie’s Excellent Adventure), front page placement of the festival on bbc.co.uk (with copy such as ‘I can’t remember when I was so excited about a Festival, but there is one heck of buzz around the place’ in the spin-off blogs), loads of radio coverage (including the Today programme) and reams of copy.  

A Guardian Guide dedicated to the festival was produced (bear in mind the Guardian is predominantly read in the South East), and the sort of spin-off coverage this helps generate is phenomenal (just as one example see Miranda Sawyer’s piece in The Observer, Manchester is the beating cultural heart of Britain. Coverage then extended outside The Guardian offices into the likes of the Telegraph and so on. 

b) Has a real presence within the city This was my journey to the MIF launch party:

1                     Came up on the specially commissioned Monkey train

2                     Arrived at the station to see the info point (a permanent feature at Manchester Piccadilly) staffed by around 6 enthusiastic helpers, all dressed in MIF t-shirts, dishing out copies of the Guardian Guide, directions and high quality promo material.

3                     Left the station to walk for 15 minutes across the city in the rain, past lamppost after lamppost draped in MIF banners.

4                     Was splashed by a bus with a huge Monkey advert on its side.

5                     Passed shops which had changed their window displays to promote the festival.

6                     Arrived at the specially commissioned festival pavilion. Negotiated my way past rude burly bouncers who seemed to think they were guarding Studio 54…

7                     Walked up the red carpet and into the Monkey premiere past around 30 photographers plus TV news crews (and an obligatory Big Issue seller). I’d say that was pretty good presence in the city. 

Image by sooperT

c) Raises the bar in what a regional city can achieve

See points a and b. 

I guess the problem I have is that I just can’t see this sort of penetration on both the national and local consciousness coming from a Birmingham festival.  I should point out that I think Birmingham’s festivals themselves are doing an excellent job at getting noticed, for example Fierce, which The Guardian increasingly salivates over, thanks to an exciting programme and great stunts. Rhubarb Rhubarb recently hosted the White Tent slap bang in the middle of the Bull Ring, whilst Plus installed an amazing piece of work at Moor Street Station, (but I’d like to see it in New Street). 

Photos by Karl Randay   

However, the nature of these niche festivals means that although they may not be directly competing with each other (and I know many people actively work across several of them), it is very difficult to promote a single, noisy voice that says “look at us, look at Birmingham, look at this festival, look at our cultural offering”, and generates the sorts of headlines Manchester usually gets. 

I guess some will question why we would want to. To that I’d say: encouraging inward investment, preventing the brain drain and loss of talent (typically to London, perhaps now elsewhere), the attraction of new visitors to the city and the wealth they bring, and improvement of reputation. 

I’m not sure what the solution is – perhaps it is a Festival Ambassador, paid for by the city council, the regional development agency, or Marketing Birmingham, who has real vision, offering what Alex Poots (MIF Director) or Peter Saville (Creative Director) can.  Perhaps it is bringing together several festivals over a two month period to become the Birmingham International Festival. Perhaps it is long term commitment from the development and funding agencies or the council to create this combined voice. Perhaps we all just need to think bigger. 

Or perhaps we shouldn’t want to do it like Manchester at all… 

I’d be really interested to hear your thoughts. 

Dan  


27 Comments so far
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[...] Jones of Ten4 goes to the Manchester International Festival and asks “Why can’t Birmingham do it like Manchester? Last week I was invited up to Manchester for the launch of the International Festival, and the [...]

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Great post – in a way it sounds like youre talking about a “network of networks” something to bring together all the disparate elements of Birmingham’s creative scene and unite them somehow.

Whatever the solution, anything that be done to bring more focus to the area is good.

Ive never yet been convinced by whether the establishment of the city is really, serious about getting behind independent creative activity – when push comes to shove, large scale commercial development seems to be the over-riding priority.

May I also mention Project X Presents (see http://www.projectxpresents) – we are attempting to estalbish ourselves as one of the many hubs of creative endeavour that the city is going to need in order to reach its potential.

Rich
Xx

Comment by Rich Batsford

I think the problem we would have now with producing anything resembling one cohesive International Festival is that it would smack of a lack of imagination and jumping on Manchester’s toes.

I don’t think the city council, marketing birmingham and regional development agencies are entirely to blame (although they could be doing ALOT more to invest time, money and above all common sense in making the biggest splashes with Birmingham’s arts programmes), it’s the fact that no one outside of Birmingham has any faith that it is a forward thinking, culturally innovative city, which anyone who lives here would attest otherwise.

Maybe it’s a chicken and egg situation and the events need to be shouted about more loudly for perceptions to change, but Manchester will always have that kudos over Birmingham.

I for one would love to know the investment that went in to the Manchester International Festival, the in kind support levied by the Guardian and the BBC (I’m sure it’s no co-incidence that more and more of both institutions’ national outputs are coming from the city), and compare it with the frankly embarrassing funding given to arts and cultural events in Birmingham.

Given what we have been given to work with on many of the projects mentioned (and I have worked on a few of them) it is miraculous that we have achieved anything at all. Constant battles to secure profile in the city itself, let alone to reach outside audiences and achieve national press, are stifling us from the outset.

I for one would love to see an amalgam of all the amazing things happening in Birmingham; one budget would allow costs across the board to be kept lower and spread further. I just couldn’t see the BBC and Guardian salivating quite as juicily over something happening in what they still think is a downtrodden and grey city.

Comment by James Bovill

Fabulous article and a question which needs to be asked repeatedly. Here’s a few words which may help to understand why we don’t have a Birmingham International Festival or event of equivalent stature: Money, support, organisation, apathy, ego.

Apathy is the most important of these, it’ll be interesting to come back to this forum in a few days to see the depth of feeling – or lack of.

One thing is for sure – we’d have a hard job to catch up with Manchester on this one but we could clearly link up a ’summer of culture’ within the existing events if the right support existed. I’m keen to do it – who else is ‘in’?

PF

Comment by Paul Flower

’summer of culture’ – v interesting idea Paul

Comment by danjones

I think the biggest problem isn’t the people like us on the ground with a passion for Birmingham and arts/culture – it’s the fact that there doesn’t seem to be someone on our side in a position of power who has the authority and more importantly the financial clout to put some money where their mouth is.

If Arts and Culture is Birmingham’s big focus for 2007, why is Urban Fusion funding being withdrawn with no obvious replacement?!

I agree though there needs to be a groundswell of support at the roots to make sure something, anything, can happen.

Comment by James Bovill

dan. good man. its that sharing thing. here everyone wants to own things so they prevent other people doing their thing. there people got it – one thing that everyone has a share of and some trust in the directors. and look at what’s happened. lets leave this antiquated idea about power and control behind us and work on some things together. then we all might benefit.

Comment by rhonda wilson

Interesting discussion. Manchester’s always doing this, and every time I feel a kind of awe and admiration. The question “why can’t Birmingham do it like Manchester?” need not apply solely to the two cities’ festivals but to pretty much every matter than these cities turn their hands to.

I’m a Londoner who knows both cities well and I’ve always been a bit of a Birmophile, always wanted the city to start punching its weight and fulfil its potential, something that always seems – frustratingly – just beyond its reach.

The bad news for you is that the success of the Manchester International Festival is typical of a wider shift in the way that Manchester is regarded here in London. The canyon between the way Manchester and Birmingham are viewed is vast and seemingly unbridgeable. The ‘Second City’ debate is moot down here – the answer is pretty much a no-brainer. It’s not that Birmingham is slagged off, as it once was – no, it’s worse than that: Birmingham is not talked about at all. It’s not really on anyone’s radar down here. It never gets mentioned – almost like it doesn’t exist. Manchester, meanwhile, has become the domestic city break destination of choice for many a Londoner, including those in the capital from overseas such as Aussies, French, etc. living in London for a year or two.

The fact is that Manchester is very *very* good at promoting itself, and – crucially! – very confident. It’s the same kind of confidence that makes cities such as Barcelona such winners. Birmingham and Birmingham people seem to lack that confidence – as if believing their own negative publicity and not having the courage to challenge it. (This is, however, changing… slowly… at last).

It doesn’t help that Birmingham city centre, for all its merits and improvements over the years, somehow still lacks the interesting buildings, the character, the snap, crackle and pop that cities which escaped the 1960s motor revolution have.

In my view, the answer to the problem is simple: firstly, the West Midlands must be renamed Greater Birmingham, and Greater Birmingham must have a mayor. (Preferably not Mike Whitby or Carl Chinn.) No-one outside the UK knows what or where the West Midlands is. And the same applies to plenty within the UK too. Let Solihull and Wolverhampton et al. whine about being ’subsumed’ all that they like; the fact is, they will benefit more and be heard about more by being part of Greater Birmingham than they do by deluding themselves into thinking they’re separate from their conurbation that no-one’s ever heard of anyway.

Having a mayor just *works*. London, Paris and Berlin all have great mayors at the moment. Ken has done much right, and much wrong – but everyone can agree he busts a gut to promote this place, and it has been a successful effort. Barcelona’s transformation is largely down to its one-time mayor, Pascall Maragual; New York’s to Rudy Giuliani, when he was in office; Athens’s to Dimitris Avramopoulos in the 1990s, and so on.

Birmingham and its mayor must then start to promote themselves properly. At the moment it pitches itself embarrassingly. Its city logo is poor and unmemorable. The 1992 one was much better. Its slogan ‘many worlds one great city’ is so yawn-inducingly common as to beggar belief that no-one realised it’s been used before by city after city after city…

So please, no more mentions of having more miles of canal than Venice. No more ridiculous claims such as “Birmingham is one of Europe’s most sophisticated cities…” (from a tourist brochure circa 1996). No more Mike Whitby seizing upon the Chamberlain Square beach or an extra daily flight to Dubai as ‘proof’ that Birmingham is a ‘global city’ and a player on the world stage. I mean, please. No more fake American tourists trying to persuade Brummies to visit their own museums either…

A simple slogan is needed, and needs to be used in all campaign literature, every single ad, brochure… anything promoting the city. Glasgow had ’smiles better’. Birmingham’s should be: ‘Birmingham is changing’. Imagine it in big letters on a poster in a London Underground station. It conveys both the desired message and the truth, for the city *is* always changing – it never stops. It is not a ridiculous claim. It cannot be laughed at – and a slogan promoting Birmingham must be scoff-proof, after all.

Finally a better understanding of design and how much a city can benefit if good design infuses every part of its being, from its corporate identity to its public transport maps to its street furniture to its buildings to its signage, and so on. Again – sorry to bang on about it and sorry that *everyone* says it – I must refer you to Barcelona, a city that ‘got’ the power of design before any other city did.

(I would also add that a city Birmingham’s size should have an Underground, and would, if it were in any comparable country in Europe. But that’s another issue, and not really Brum’s fault in any case. Stingy Treasury…)

Anyway forgive me if I have rambled. Birmingham has so, so much to offer, so please have some self-belief and sort out your PR once and for all, otherwise Manchester will keep whipping your asses 5-1.

Comment by Jean-Luc Fournier

Jean-Luc, a lot of interesting points there! I’m glad you mentioned a couple of other cities – I picked Manchester basically to illustrate my point because of the festival, but I know a lot of people are fed up of the Bham V Manchester debate. Barcelona is a good example of another ’second city’ (another debate I know some people hate), whereas I think things will always be different for a ‘primary’ city (capital or otherwise) like Paris, London, New York etc.

With reference to design, you may want to look way back to issue 2 of Ten4 in 2005 where we commissioned a project on Branding Creative Birmingham (www.channel4.com/4talent/ten4/branding.htm) from which 4 of Birmingham’s best design agencies came back with quite different ideas about branding the city.

The idea of Greater Birmingham, and its mayor is another interesting one…

Comment by dan

Manchester is indeed kicking our arse in many ways, but it’s crucial that we don’t tackle this by saying “how can we do it like them?” Birmingham is prone to looking enviously over its shoulder at other cities while having very little faith in the things that make it special. As Jean-Luc eloquently described, apathy is not the problem – it’s a lack of self-confidence. And a gaping abyss between the people who put stuff on and the people who make important decisions.

Birmingham’s lack of a cultural strategy and limited infrastructure tends to encourage self-sufficiency; hence lots of little festivals (and promoters, artists groups, venues. etc) springing up, all beavering away at building their own audiences. Are we guilty of thinking too small? Perhaps. But if these festivals are doing their job, they should be helping to make Birmingham an exciting place to live and creating a *scene* that people from outside want to be part of. (This was the aim of Tony Wilson et al 20 years ago, and look what that did for Manchester.) To ask ‘where’s the international impact?’ is to run before we can walk – we need to get the basics right first. Someone clued-up bringing the promoters together to pool ideas, bash out some common goals and attempt some coherent advocacy would be an excellent start. There is a hell of a lot of energy and talent that could be harnessed much more effectively. Other things that might help: a decent local listings magazine; a plan for making empty buildings available and affordable for independent retail and cultural activity; improved transport links (o, for an underground); a shake-up of promotion within the city that enables the levels of visibility and awareness which Dan has outlined and which never happens for any Birmingham festivals.

Much of this is touched on in the Parkinson report (http://tinyurl.com/2gl5tr), chunks of which should be recited back to the city council on a daily basis. Money and national PR are only a part of the answer – if Birmingham had at its diposal the £6 million which MIF is spending this year, it probably wouldn’t know what to do with it. (Part of Manchester’s budget is from the capital of culture runners up pot, money which we basically spent propping up our existing arts budget) Equally, it won’t work just to lump all existing events into one big programme. But if this activity can be assimilated into an overall plan which enables people to think long-term rather than stumbling from project to project – then who knows where we might be in a few years time?

Comment by Ian Francis

I agree about the Parkinson Report – it was spot-on. Let’s see what comes of it.

In response to Dan’s post, I think it’s worth pointing out that my references to Barcelona are because it’s an exemplar in absolute terms, rather than because it’s a model ‘Second City’. I wouldn’t really consider it a Second City at all – I think of it as the capital of Catalonia, a region that now has the same level of autonomy as Scotland. Barcelona looks like a capital, feels like a capital, thinks like one and acts like one too. There’s still plenty Birmingham – and London too, every city in fact – can learn from it.

By the way, did you know that stack-loads of Fused magazine were on sale (for £2.50) in Borders on Oxford Street, London? Prominently displayed too. I wonder how that came about, and how many copies were sold there. Anyone picking it up wouldn’t immediately know it was a Birmingham magazine, but they’d soon realise. I like to think of that as a kind of stealth marketing – and very useful it is too.

Comment by Jean-Luc Fournier

Fused, Ten4 and indeed Blowback mags have all been available nationally in Borders for about a year. I think Fused is probably in a few other places too. Ten4 is in 200 independent shops across the UK (around 80 in London from memory, plus a few places internationally, including Barcelaona, NYC and Paris) plus Virgin Megastores. I always get a nice feeling when I see them together outside London, flying the flag!

As you probably know, Ten4 started out as a Birmingham-centric mag but we just couldn’t get support from within the city so had to go national in focus for commercial reasons. Shame really :(

Comment by danjones

This is a fascinating discussion and, as evidenced by the response, something that people feel passionate about. I’ve been in Birmingham for 11 years and love the place to bits, but find that much of its creativity and passion is only evident in patches, such as Eastside or the Jewellery Quarter. There is a lack of cohesion in the city, a lack of representation, which can make it difficult to get voices/ideas heard and supported. There are people and organisations in Birmingham who are trying to change this. It’s not always about money (although this helps) I know it’s a cliche but if Birmingham wants to be seen and respected, it needs to see and respect itself.

Comment by Jemima

Interestingly the new economic strategy for the region (out to consultation at the moment – see http://www.advantagewm.co.uk) talks a lot about Birmingham’s importance as a key driver for growing the region. Adressing misconceptions about the city is likely to be a reccomended action and the role of culture and cultural events are explicity recognised. Now that’s all fine strategy speak that can too often turn into nothing but the one thing quangos like the RDA have that the council doesn’t is political stability.

I always feel that things as dull as a Regional Ecnomic Strategy go underused. I can barely find the will to read it myself and it’s kinda part of my job. But this next one may be helpful to the Arts. It will say: Birmingham needs to be on the map culturally because if it isn’t it then less people will want to live here, talented graduates will leave, businesses may go with them and overall it will stop us being a wealthy, growing region (which is what AWM wants us to be – that’s its whole purpose). The strategy acts as guide for partners such as city councils and others. In fact its delivery plan will tell us exactly who should be doing what.

So those in the Arts who are close to power (and there are many) need to utilise strategy (this and others) to give coherence to their requests for funding. I have high hopes for the new regional economic strategy and the role it asks culture and the arts to play. The only problem is grinding your way through all those tedious documents (although I have been toying with the idea of a ‘Strategy – the digested read’ blog to help people as lazy as me to find their way through it).

Dave

Comment by Dave Harte

‘Strategy – the digested read’ – would be useful

Comment by danjones

I’m still formulating my thoughts on this but for now there’s a strikingly similar article on The Stirrer:
http://www.thestirrer.co.uk/dw3003071.html

I also started a thread on their message board since it has a number of local politicians and the like but so far none of them have taken an interest. Read into that what you will.

http://www.thestirrer.co.uk/phpBB2/viewtopic.php?t=519

More later.

Comment by peteashton

[...] rater neatly with the do it like Manchester debate comes this article by one of our ex-Poet Laureates, Roshan Doug, about what we can learn from [...]

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Why can’t Birmingham do it like Manchester?

Should Birmingham’s myriad of arts events be modeled on the MIF?

Trackback by Anonymous

I couldn’t resist it. Here’s a digest of the West Mids economic strategy – others to follow:
http://www.strategydigested.com

Dave

Comment by Dave Harte

Hi All
I’ve been asked to turn this post and its responses into a piece for the Birmingham Post, so if you have comments that you haven’t yet posted, please add them. (Also let me know if you don’t want your comments included).

Dave – cheers for http://www.strategydigested.com

DAN

Comment by ten4magazine

Birmingham’s transport infrastructure and standard of life (there really is nothing to do if you don’t like sitting in watching television) is poor compared to that in the NW. Creative people just don’t want to live in Birmingham. All Birmingham goes on about is the bullring, the mailbox, brindley place. Woo, a couple of shopping centres, some offices and a collection of bars. Exciting, engaging, so much to see and do. YAWN. The city council and regional quangos are clearly not up to the job. Believe it or not, in this day and age, not everything comes down to good PR – sometimes, you do actually have to have something REAL to offer.

Comment by John

Interested to read this and I don’t normally leave comments but I am a brum based writer writing about brum issues and I may as well be shouting at the traffic on the M6. The problem is simple. The city council needs to be behind any cultural project and they are inept. They’ve no idea how to promote the arts and I suspect they don’t really believe that the arts can actually be a major contributor to a city brand e.g ‘Madchester’. It is all about lip service. When festivals do come up they are not linked into popular culture and so the audiences are not developed as they should be. The solution? Simple. Take the promotion of the arts out of the council’s hands, get the media and artists more involved and book some decent names and then we might stand a chance. The trouble with the council is that all it wants to do is to sleep. They don’t give the public what they want. Furthermore, on the few occasions somebody does break through they usually have to leave the city to develop a career in the arts and rarely receive the support they need. Same old s*&IT different day! As far as new writing is concerned the council should be promoting all the magazines, blogs and sites like this, subsidising a few more good small presses like
Tindal Street and helping to promote local new voices on the national and international stage.
Will it happen? Don’t hold your breath.
Danny Bernardi
http://dannybernardi.wordpress.com/

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